Mercedes-Benz maintains, for the nineteenth consecutive edition, its commitment to the largest catwalk in the country, as well as its commitment to national designers. The German brand and fashion share key values that are in their DNA, such as innovation, elegance in design and the constant search for innovation, keys to the development of their professional career.
A calendar of established designers
On September 10, 11 and 12, the doors of the Mercedes-Benz catwalk will open to showcase the collections of established designers. A poster of 16 creators with extensive experience in the fashion sector of our country will be the protagonists of the first days of the catwalk. Thus, on Thursday 10th the firm will open the fashion shows Andres Sarda, followed by Devota & Lomba, Hannibal Laguna Y Agatha Ruiz de la Prada. What's more, Malne will participate with the presentation of his collection through a fashion film, accompanied by a performance.
Also, during the day of Friday, September 11, Marcos Luengo, Dolores Cortés, Dominnico, Ángel Schlesser Y Pertegaz they will present their collections on the catwalk in a parade format, confirming, once again, their absolute commitment to the fashion of our country. In addition to these signatures, on the same day, Fernando Claro will show the public his new collection through a fashion film, accompanied by a performance.
In this sense, Saturday September 12 will be the debut of the Valencian designer Isabel Sanchís at MBFWMadrid; a day in which the firms also stand out Custo Barcelona, Maison Mesa -for the first time presenting a parade on the catwalk of IFEMA pavilion 14.1-, and Brain & Beast, that will put the finishing touch to the calendar of firms consecrated in this edition. All of them will make their staging on the catwalk in a parade format. On this same day, Juan Carlos Pajares placeholder image will unveil its new collection with an innovative format.
SAMSUNG EGO closes the calendar on Sunday, September 13
The SAMSUNG EGO new talents day will be inaugurated by the winner of the Samsung Ego Innovation Project on Sunday the 13th, at 11:30 a.m., which will be followed by the parades of Paloma Suárez and Fátima Miñana at 1pm. From 3pm Marta Casal and Rubearth they will be the protagonists of the catwalk; While, from 5pm, Robber Rodríguez and Deyip will present their collections. To end the day, Accidental Cutting- Eva Iszoro and Peter Sposito Studio The Samsung Ego fashion shows of this call will close. Then, as the final event of this edition, the award will be presented Mercedes-Benz Fashion Talent to the best young creator.
In this new date on the catwalk, Mercedes-Benz Fashion Talent will celebrate sixteen editions in which it has awarded the talent and creativity of young designers. Due to the current situation of health crisis, Mercedes-Benz has decided to change the prize that will be awarded to the designer who is the winner for an economic prize of € 3,000, replacing the usual exchange with an international catwalk, to guarantee the safety of all attendees and participants to Mercedes-Benz Fashion Talent. In this edition, on the other On the other hand, Sustainability is of great importance, being an essential criterion when selecting the candidates who participate in the contest, and which will also be an important requirement in the evaluation of the jury, made up of experts and professionals from the sector, who will choose the winning collection.
